Motivation and Online Communities

Not everyone will participate, here’s how to build an engaged community

When I moved to San Francisco early in my career to pursue my Dot Com 1.0 Internet millionaire dreams, I did not know a single person. Over time though, I built an oddball collection of friends, including a small group I met in Golden Gate Park one weekend playing flag football. They were down one person for their 5-on-5, so I joined in.

Several weeks later, our 5-on-5 turned into 12-on-12. Everybody wanted in, so we just made…