Notifications Overflow

To fix notifications, working backwards from the right place

The demise of Clubhouse* will someday become a business school case study in the power of notifications to sink a high-flying startup. While I host regular shows about startups on the app, the insane number of notifications the app would send forced me and many others to stop notifications entirely. Of course, this also meant fewer people returning to the app.

Notifications have become a staple of our modern existence. Everything seeks to get our attention for…



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