Rebels and Heretics

How to spark a movement in an organization

The Society for the Prevention of Cruelty to Animals or SPCA is a bit of a misnomer. Though they have done great work as a non-profit to improve the general welfare for animals, there has been a darker story behind their public brand. The problem is that they also kill animals.

There are many reasons given for killing animals from population control to illness. Then in 1994, Rich Avanzino and Nathan Winograd led San Francisco in becoming the first no-kill animal shelter. Despite vehement opposition…