Startups at AWS re:Invent 2021

What were the key takeaways for startups this year?

DEV.BIZ.OPS
9 min readDec 10, 2021

It was a little over a year ago that I experienced my very first AWS re:Invent. It was 2020, a lost year for many of us as COVID forced us all in our homes, working remote, and attending events virtually. This meant converting a mega-conference that brings close to 70,000 people globally to Las Vegas into a completely online experience.

While I would not want to repeat that experience again, the re:Invent team did a remarkable job in enabling the show to go on. There were plenty of announcements, great music acts, and lots of learning to access. And ultimately, that is why re:Invent exists. It is a conference for builders to learn how to build in the cloud.

However, maybe partaking in my first re:Invent virtually was a blessing in disguise. Since coming back home, I have been in recovery mode resting sore feet, fixing my sleep schedule, and detoxing my body of everything consumed the week before. At least last year, I just chilled on my coach, dug into some keynotes, and absorbed the blizzard of information from the comfort of my home.

Werner Vogels, AWS CTO and rockstar of the cloud
Werner Vogels, AWS CTO and rockstar of the cloud

It is a relief though to have re:Invent back as an in-person event. Even at a limited capacity of 27,000, the sessions, expo, and evening events were full. The energy and excitement was palpable as…

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DEV.BIZ.OPS
DEV.BIZ.OPS

Written by DEV.BIZ.OPS

Thoughts on developers, digital transformation, startups, community building & engineering culture. Author is Mark Birch @ AWS 👉 https://twitter.com/marksbirch

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