What you are calling the No Code movement is not a new idea. This started in the 90’s with the rise of 4GL’s. You could even say Excel’s macro language was a sort of no code environment. The rise of the web gave us Dreamweaver and the even more popular Cold Fusion. Then the rise of business workflow and orchestration tools for enterprises in 2000’s was all the rage. Then in 2010’s gave us website environments like Wix, Wordpress, etc to build functional websites. Now SaaS tools and eCommerce tools are providing a means to have powerful functionality without building anything at all. You realize all of this.

What you are seeing is tech making it easier for people to do things. Just as Excel took accounting from tedious paper based editing to easily editable cells in a program that registered changes instantaneously. The same is true for the cloud which has made it easier for engineering teams to quickly deploy apps without having to build server environments from scratch.

But this is not what the No Code proponents are talking about. The No Code zealots are still obsessed with the idea that people will build production ready applications without writing any code. The expanding number of repos on GitHub and growing traffic to sites like Stack Overflow and Reddit for coding advice prove that rather than a world with less code, there will in fact continue to be a growing repository of software code as configurability and customization are even more important to better differentiate the product and user experience. No Code providers simply cannot provide either.