What’s a CTO vs. VP Engineering?

The difference has a meaningful impact on your startup

6 min readOct 14, 2021

I attended my first live, in-person conference in 18 months this week, SaaStr Annual 2021. I was on the fence about attending such a large gathering. On one hand, it’s an event that brings the best and most accomplished leaders in the SaaS industry together to share actionable advice and practical tips on how they…



My Secret Trick for Identifying Great Startup Talent

6 min read

Aug 23, 2021

How to build a design system if you’re the only designer in a startup

4 min read

Aug 11, 2021

The Best Lessons From my $60,000 MBA —  Condensed to One Page

5 min read

Aug 13, 2021

Rounded Corners in the Apple Ecosystem

4 min read

May 31, 2020


Thoughts on developers, digital transformation, startups, community building & engineering culture. Author is Mark Birch @ AWS 👉 https://twitter.com/marksbirch